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GENE SIMMONS Discusses 'The Apprentice: Celebrity Edition'

January 2, 2008

KISS bassist/vocalist Gene Simmons is taking his business savvy to the set of Donald Trump's NBC show "The Apprentice: Celebrity Edition". He spoke with Artisan News Service about the competition. "Anybody on this team can actually rise up and be the last man standing, of course I don't intend for that to happen," he said. "But in order for that not to happen and in order for the last man to be standing be Gene Simmons, I need to keep my guard up, from the professionals to the amateurs, and we have some amateurs on the show, and I mean that in the very nicest way."

When Gene says amateurs he's relating to his competition as compared to the marketing empire he built with KISS. He said that he's poised to be "the apprentice."

"I'm wonderfully poised to be the apprentice, but I have also got my guard up because the person that finishes the line isn't always the rabbit," he said. "Sometimes it's the hair...of the dog (laughs)."

"The Apprentice: Celebrity Edition" kicks off January 3 on NBC-TV. Other celebrities appearing on the show include Nadia Comaneci, Tiffany Fallon, Jennie Finch, Nely Galan, Marilu Henner, Piers Morgan, Omarosa Manigault-Stallworth, and Tito Ortiz.

Watch Artisan News Service's interview with Gene Simmons on YouTube.

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